Combining survey data, micro voting trends, human cognition insights, and advanced technology, MBN Media Consulting’s micro-targeting engine transforms political communication. It is the smartest tool for digital-era political campaigns.
People tend to stay in their comfort zones, reinforcing existing beliefs. Overcoming this requires a strategic approach, and our engine allows precise targeting to allocate resources based on political strategies effectively.
We prioritize your privacy, sourcing data from public records and on-ground surveys, analyzed through our engine at adfirst.in. This enables targeting audiences in clusters as small as 1 km.
Imagine a campaign targeting young women aged 18-23 in areas where Party A received over 65% of votes, aiming to shift their support to Party B. The challenges include identifying localities, ensuring accurate content delivery, and creating impactful content.
Here’s our approach:
- Booth Mapping: We have detailed booth-level election data, categorizing localities by historical support patterns and swing intensity.
- Survey Insights: Our surveys and focus groups reveal voting behavior, key issues, and emotional triggers for the target demographic.
- Locality Mapping: While national issues dominate, our locality mapping highlights local issues, making campaigns more relatable.
- Content Strategy: Effective content taps into emotional triggers, focusing on evoking the right feelings. We create content that resonates emotionally rather than just conveying information.
Take Kapurashi in Gujarat’s Abdasa Vidhan Sabha, where the BJP has led consistently. Reducing their vote margin could allow Congress to win. Our tool helps allocate resources precisely, targeting key localities to consolidate or swing support.
Micro-targeting, combining demographic data and broader trends, offers a comprehensive approach to revolutionize political strategies.